The way it breathes with you, keeps you warm when it's cold, & helps you stay cozy when life gets hard.

The beauty of wool
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A new way to shop Merino

Shop by Fall Colour

Find styles you love by shopping your favourite Merino wool fall colour 

Oatmeal
Oatmeal

13 products

Walnut
Walnut

17 products

Huckleberry
Huckleberry

11 products

Hemlock
Hemlock

16 products

Black
Black

68 products

Blue Willow
Blue Willow

10 products

Mocha
Mocha

8 products

Carbon
Carbon

5 products

Merino Wool Gifts for the Whole Family

Merino Thermal Top | Model wearing size XSmall, height 5.4" Merino Thermal Top | Model wearing size Small, height 5.9"
Merino Interlock Thermal Top with Thumbholes

$115.00
$115.00 $0.00
+ 4
Merino Turtleneck Turtleneck | Claire is wearing XSmall
Merino Turtleneck

$120.00
$120.00
+ 10
Merino Neck Scarf Merino Neck Scarf
Merino Neck Scarf

$45.00
$45.00
+ 6
Rib Crew | Model is wearing size XSmall Rib Crew | Model is wearing size Small
Merino Rib Crew Long Sleeve

$125.00
$125.00
+ 1
Merino Flowy Pants | Model is wearing size Medium, Height 5.11" Merino Flowy Pants | Model is wearing size Small, Height 5.7"
Merino Interlock Flowy Pants

$195.00
$195.00
+ 2
New Product
Waffle Top | Norah is wearing size Large, height 5.6" Merino Waffle Top
Merino Waffle Top

$135.00
$135.00
+ 5
Merino Waffle Undershirt/Tank Waffle Tank | Stela is wearing size XSmall, height 5.7"
Merino Waffle Undershirt/Tank

$75.00
$75.00
+ 5
Semi-Barrel Sweatpants | Model is wearing size XS, height 5.4" Semi-Barrel Sweatpants | Model is wearing size Large, height 5.4"
Merino Semi-Barrel Sweatpant

$195.00
$195.00
+ 1
New Product
Wide Leg Lounge Pants | Model is wearing size Medium, height 5.11" Wide Leg Lounge Pants | Model is wearing size XSmall, height 5.4"
Merino Wide Leg Lounge Pant

$195.00
$195.00 $0.00
Merino Crew Sweatshirt | Model is wearing size XSmall, height 5.4" Merino Crew Sweatshirt | Model is wearing size Small, height 5.9"
Merino Crew Sweatshirt

$175.00
$175.00
+ 1
New Product
Merino Maxi Skirt | Model is wearing size Medium(to be worn low), height 5.4" Maxi Skirt | Model is wearing size Small, height 5.5"
Merino Interlock Maxi Skirt

$210.00
$210.00
+ 2
New Product
Chloe's Merino Purple Beanie Chloe's Merino Purple Beanie
Chloe's Merino Purple Beanie

From $26.00
From $26.00
Merino Rib Pencil Skirt Pencil Skirt | Model is wearing size Small
Merino Rib Pencil Skirt

$145.00
$145.00
+ 1
Merino Interlock Neck Tie Merino Interlock Neck Tie
Merino Interlock Neck Tie
$40.00
$40.00
+ 1
Merino Overalls Merino Overalls
Merino Overalls

$210.00
$210.00 $210.00
Merino Men's Fit Basic T-shirt Toi Toi Mens Basic Fit T-Shirt
Merino Men's Fit Basic T-shirt

$118.00
$118.00
+ 4
Merino Interlock Men's Fit Thermal Top Merino Interlock Men's Fit Thermal Top
Merino Interlock Men's Fit Thermal Top

$125.00
$125.00
+ 1
Merino Hoodie Merino Hoodie | Model is wearing size XLarge
Merino Hoodie

$190.00
$190.00 $0.00
+ 1
Classic Sweatpants | Model is wearing size XL, height 6ft Classic Sweatpants | Model is wearing size Large, height 5.4"
Merino Classic Sweatpant

$195.00
$195.00 $0.00
+ 1
Waffle Top | Model is wearing size XLarge Waffle Top | Model is wearing size XLarge
Merino Men's Waffle Top

$135.00
$135.00
+ 2
Merino Adult Beanie Merino Adult Beanie
Merino Adult Beanie

$33.00
$33.00
+ 11
Merino Balaclava Merino Balaclava
Merino Balaclava

$40.00
$40.00 $40.00
+ 2
Merino Kids Thermal Bottoms Merino Kids Thermal Bottoms
Sale
Merino Kids Thermal Bottoms

From $46.00
From $46.00 $51.00
+ 12
A child standing in a field, wearing a brown thermal top and pants. Two children sitting on a rock, wearing long-sleeve thermal tops. One in black and one in red, both smiling.
Merino Kids Thermal Top

$48.00
$48.00 $48.00
+ 13
Merino Interlock Kids Thermal Bottoms Merino Interlock Kids Thermal Bottoms
Merino Interlock Kids Thermal Bottoms

$46.00
$46.00 $0.00
Child in a dark merino wool long-sleeve shirt and pants standing in a field with trees in the background. Child wearing a green merino wool long sleeve top and bottoms standing in a natural setting
Merino Interlock Kids Thermal Top

$48.00
$48.00 $0.00
Merino Big Kids Thermal Top with Thumbholes Merino Big Kids Thermal Top with Thumbholes
Merino Big Kids Thermal Top with Thumbholes

$53.00
$53.00 $53.00
+ 12
Merino Kids Neck Warmer Merino Kids Neck Warmer
Merino Kids Neck Warmer

$28.00
$28.00 $0.00
+ 11
Merino Zero-Waste Scrunchies Merino Zero-Waste Scrunchies
Merino Zero-Waste Scrunchies

$7.00
$7.00 $7.00
+ 6
Chloe's Merino Purple Beanie Chloe's Merino Purple Beanie
Chloe's Merino Purple Beanie

From $26.00
From $26.00
Merino Kids Long Sleeve Dress Merino Kids Long Sleeve Dress
Merino Kids Long Sleeve Dress

$70.00
$70.00 $0.00
+ 3
Merino Kids Undershirt Merino Kids Undershirt
Merino Kids Undershirt

$45.00
$45.00
+ 1
Merino Kids Beanie Merino Kids Beanie
Merino Kids Beanie
$30.00
$30.00
+ 12
Merino Kids T-Shirt Merino Kids T-Shirt
Merino Kids T-Shirt

$38.00
$38.00
+ 3
Merino Baby Thermal Bottoms Merino Baby Thermal Bottoms
Merino Baby Thermal Bottoms

$38.00
$38.00 $38.00
+ 7
Merino Baby Thermal Onesie Merino Baby Thermal Onesie
Merino Baby Thermal Onesie

$45.00
$45.00 $45.00
+ 2
Merino Baby Thermal Top Merino Baby Thermal Top
Merino Baby Thermal Top

$40.00
$40.00
+ 10
Merino Baby Beanie - Up to 24 Months Merino Baby Beanie - Up to 24 Months
Merino Baby Beanie - Up to 24 Months
$26.00
$26.00
+ 8
Merino High Waisted Underwear Merino High Waisted Underwear
Merino High Waisted Underwear

$49.00
$49.00 $0.00
+ 17
Bralette | Hanna is wearing size Medium Merino Bralette
Merino Bralette

$70.00
$70.00 $0.00
+ 12
Merino Adult Beanie Merino Adult Beanie
Merino Adult Beanie

$33.00
$33.00
+ 11
Merino Neck Scarf Merino Neck Scarf
Merino Neck Scarf

$45.00
$45.00
+ 6
Merino Triangle Bralette Triangle Bralette | Model wearing size Medium
Merino Triangle Bralette

$79.00
$79.00 $0.00
+ 3
New Product
Merino Hipster Underwear Merino Hipster Underwear
Merino Hipster Underwear

$47.00
$47.00 $0.00
+ 16
Merino Fingerless Mittens Merino Fingerless Mittens
Merino Fingerless Mittens

$10.00
$10.00 $0.00
+ 1
Merino Zero-Waste Scrunchies Merino Zero-Waste Scrunchies
Merino Zero-Waste Scrunchies

$7.00
$7.00 $7.00
+ 6
Merino Adult Neck Warmer Merino Adult Neck Warmer
Merino Adult Neck Warmer

$28.00
$28.00 $28.00
+ 8
Merino Balaclava Merino Balaclava
Merino Balaclava

$40.00
$40.00 $40.00
+ 2
Chloe's Merino Purple Beanie Chloe's Merino Purple Beanie
Chloe's Merino Purple Beanie

From $26.00
From $26.00
Merino Interlock Neck Tie Merino Interlock Neck Tie
Merino Interlock Neck Tie
$40.00
$40.00
+ 1
Merino Baby Beanie - Up to 24 Months Merino Baby Beanie - Up to 24 Months
Merino Baby Beanie - Up to 24 Months
$26.00
$26.00
+ 8
Merino Kids Beanie Merino Kids Beanie
Merino Kids Beanie
$30.00
$30.00
+ 12
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
Temperature Regulating
Incredibly Soft
Machine Washable
Hypoallergenic
Wicks Away Moisture
Naturally Fire Resistant
Durable
Biodegradable
A woman and a young girl wearing matching bright red long-sleeve tops and jeans, standing outdoors in a natural rocky setting. The girl also wears a red knit beanie with a small Simply Merino tag.
Example product title
Example product title
Example product title
Example product title
Shop This Matching Holiday Inspired Set
Merino Kids Beanie Merino Kids Beanie
Merino Kids Beanie
$30.00
$30.00
+ 12
A child standing in a field, wearing a brown thermal top and pants. Two children sitting on a rock, wearing long-sleeve thermal tops. One in black and one in red, both smiling.
Merino Kids Thermal Top

$48.00
$48.00 $48.00
+ 13
Merino Kids Thermal Bottoms Merino Kids Thermal Bottoms
Sale
Merino Kids Thermal Bottoms

From $46.00
From $46.00 $51.00
+ 12
Merino Turtleneck Turtleneck | Claire is wearing XSmall
Merino Turtleneck

$120.00
$120.00
+ 10

Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada

Women's Fit
Women's Fit
Kids + Babies
Kids + Babies
Men's Fit
Men's Fit
Underwear & Swimwear
Underwear & Swimwear

Loved by Families Everywhere

What Our Customers Are Saying

Over 5,500+ reviews from families who trust and love Simply Merino.

I buy a set of tops & bottoms for my kids every year to get through the winter. It’s essential. They are consistently great quality, soft, and wonderfully warm. My kids never complain about wearing them and they give me piece of mind that I’ve done what I can to keep them warm while they play in the cold & snow!
Adriana
The only Merino base layers I'll buy. Quality is unmatched. They’re extremely soft & they sent a patch kit. Fantastic!
Jesse
Absolutely love my simply merino items - such amazing quality I live in them. The sizing is awesome and the sleeve and torso length are amazing (I am not into crop tops). Sizing is accurate and quality is there for sure!
Rebecca
This is now my 4th order from simply Merino. Not only have I fallen in love with this company. But so have my children who wear it on the daily now.
Lisa
I am so grateful every time I place an order. I am so slowly converting most of my clothing to simply Merino. I live in the undershirts, waffle tops, and sweatshirts. I work outside in the mountains for a living in the summer & late fall, and I exclusively use simply merino as my base layers!! I recommend this company to everyone! It is the only clothing I trust in late season mountain trips!!
Kyra

    ABOUT US

    We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino wool—elevated basics you’ll reach for again and again.

    OUR STORY

    OUR COMMITMENT

    We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to waste-free production.

    Sustainability

    Nature’s Perfect Fiber

    Why We Choose Merino

    Merino wool is nature’s performance fiber—soft, breathable, temperature-regulating, and gentle on sensitive skin.

    We choose Australian Merino for its unmatched comfort, sustainability, and ability to support everyday wear, season after season.

    WHY MERINO WOOL

    our blog

    Wool Inspiration

    View all Posts
    Chloe’s Purple Merino Beanie: 100% of Sales Donated to Campfire Circle Behind the Scenes

    Chloe’s Purple Merino Beanie: 100% of Sales Donated to Campfire Circle

    This beanie a very special beanie. My 12-year-old niece, Chloe, has spent over a year going through treatment for a...

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    Understanding GSM: Choosing the Right Merino Wool Weight For You Wool Science

    Understanding GSM: Choosing the Right Merino Wool Weight For You

    If you’ve ever shopped for Merino wool, you may have noticed the term GSM, short for grams per square meter....

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    My Merino Wool Camping Essentials Travel

    My Merino Wool Camping Essentials

    Camping has always been one of my favourite ways to slow down and reconnect with what matters. Whether we're in...

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