Dad Hat

Merino wool naturally insulates in the cold by trapping air and keeps you cool in the heat by absorbing and releasing moisture.

Merino wool is soft because its ultra-fine fibers—typically 18–24 microns—are smoother and gentler against the skin than regular wool.

Merino wool’s naturally crimped fibers and smooth surface help it retain shape and resist shrinking, especially when washed gently with cool water and a wool-safe detergent.

Merino wool keeps you dry by wicking moisture away from your skin and absorbing it into the fibers without feeling wet.

Merino wool naturally wicks moisture and resists bacteria and dust mites, helping reduce allergen buildup.

Merino wool is naturally fire-resistant, thanks to its keratin-rich fibers and moisture content, which cause it to smolder rather than ignite.

Merino wool is durable because its fine, strong fibers are naturally elastic, allowing them to bend without breaking.

Merino wool is fully biodegradable—cut it into small pieces and compost in soil, where it naturally breaks down within 12 months and enriches the earth.